Help pick up a bit, be eligible to win sustainable prizes.

Toby Brown

Age 34, USA

PROJECT: Help pick up a bit, be eligible to win sustainable prizes.

Tell us about the work you are doing to create a wilder world.
We created a social media game to incentivize community stewards to pickup their communities anytime anywhere.


What are five (5) of your short term goals to accomplish in the next 1-2 years?
1. Getting more people around the globe acting against and talking about plastic pollution.
2. Having stewards take on our challenge toolkit in their communities anjd starting their own local prize giveaways.
3. Connecting more like minded groups and organizations with information via our Facebook group W.A.S.T.E. Bytes.
4. Getting schools and organizations to challenge their classrooms and communities to confront trash in their communities.
5. Gaining support from celebrities and sustainable brands.


What are five (5) of your long term goals to accomplish in the next 5-10 years?
1. Growing, evolving, and adapting while being open to change offered from the community.
2. Developing an object recognition system specifically for trash.
3. Having data open for policy makers and government decision making processes.
4. Advocate for incentive schemes on all packaging materials (especially cigarette butts) to ensure their capture/reprocessing.
5. Advocate for taxation being levied on any packaging that falls into a category of unsustainable design. If there is no incentive scheme to reprocess or no ability to compost there should be fines.


How can others help you accomplish these goals?
By taking on our challenges in their local communities, we believe actions are our loudest words and they resonate in others! You can also tell sustainable brands you want them to be apart of our giveaways, share the project with your loved ones and help promote our message on social media. Sharing one of your pickups might just inspire others to pick up their community and you’ll be eligible to win sustainable prizes. A win win for team clean!


How can the public get involved with your project/work?
We want the public to create their own community challenges and inspire their own change to our brand by using our toolkit to get local businesses and community organizations engaged. Too much work? Alternatively you can just pickup a bit and share on our Facebook page or by tagging #JustGrabBits on Instagram & Twitter!

We pick winners based on our challenges everyday, to find out more about our challenges and toolkit please visit:


What have been some successes you have had?
We have had engagement from over 80 different countries, inspiring individuals and organizations alike. We have also been connecting people with organizations around the globe, most notably connecting Janis Selby Jones in San Diego with SD Coastkeeper to solve the mystery of plastic biofilters that she started finding on her beach. This connection led to an investigation and a fine to the offending company of $10,000 a day until fixed.

Our social media game has inspired hundreds of thousands of pieces of trash to be picked up and removed, if not millions. Instead of trying to quantify every bit picked we encourage people to pickup as much as they can in as short amount of time as possible. We also realize picking up is a recursively infinite activity until upstream solutions are created. So because of this we helped create a group on Facebook called W.A.S.T.E. Bytes and with the help of Lets Do It World and Trash Free Earth we are encouraging organizations around the globe to discuss, share, expand, think, and act in new ways towards the ever growing problems of plastic pollution and sustainability.

It's easy, pickup your community a bit and snap us a picture with the tag #GRABBITS or tag us directly with @JustGrabBits!

We have inspired hundreds of thousands of pieces of trash to be picked up and properly removed around the world, maybe even millions.

Every step and new day is a new lesson learned and I would not do anything differently for how would I learn if I got it all right the first time? Everything is natural growth and progression!

You can never change the unwilling but you can plant an idea in their head and hope that one day it grows.