Novel Supply Co. ⋅ Canada
Rad, sustainable and ethically made apparel.
The turning point for me was when I realized that synthetic fabrics blends aren’t biodegradable or recyclable. I thought to myself, “Why are we creating clothing that doesn’t break down and WHY are we making it out of chemicals and petroleum-based products when we wear it EVERY DAY?!” So, I went on a hunt to find clothing that was made from natural fabrics from brands that cared about the mark they left on the planet. I found myself wandering into stores that said “eco-friendly”, “made locally” and “fair trade” but I could never find anything that suited my style.
I love comfortable basics, rad prints, minimalist design, relaxed fits, natural fabrics and non-toxic everything, which didn’t exist in Vancouver. So, I decided to venture out on my own and create it myself. That’s where the novel idea came from and, naturally, how I chose the name.
- Financial and business strategy
- Business partner
- 2017 Young Champions of the Earth recipient
- Capilano University Alumni Award of Excellence recipient in the category of Confidence
- Nominated for Young Entrepreneur of the Year by the Chamber of Commerce