Our goal is to make the most rad, sustainable and ethically made apparel out there. In an effort to take responsibility for the apparel we’re making, we’re developing a take-back program so that we can find a solution for the textiles waste at the end of its life.

The turning point for me was when I realized that synthetic fabrics blends aren’t biodegradable or recyclable. I thought to myself, “Why are we creating clothing that doesn’t break down and WHY are we making it out of chemicals and petroleum-based products when we wear it EVERY DAY?!” So, I went on a hunt to find clothing that was made from natural fabrics from brands that cared about the mark they left on the planet. I found myself wandering into stores that said “eco-friendly”, “made locally” and “fair trade” but I could never find anything that suited my style.

I love comfortable basics, rad prints, minimalist design, relaxed fits, natural fabrics and non-toxic everything, which didn’t exist in Vancouver. So, I decided to venture out on my own and create it myself. That’s where the novel idea came from and, naturally, how I chose the name.